How the United States of America will respond to German Cars Essay Example for Free

How the United States of America will respond to German Cars Essay German cars are famous worldwide for their luxury, durability, innovation, exoticism and sophistication in terms of design and production. Whatever they make is perceived of high value in terms of money and exhibits high cultural values of the Germans. Over the decades the German philosophy of management is structured in such a way that it bring out an element of extremely reliable quality and focuses on the aspects of giving something new to the world. Their cars are known to the world and most preferred by their target market because of the reputations that have been able to maintain over the decades. The German apply the concept of high level engineering in the manufacturing of the product add extreme level quality management is applied. In order to explain the German concept let us take the example of Mercedes, a German car manufacturer. The brain child of Karl Benz, this company has grown up to the limits of providing high value cars to the market it caters. Mercedes is a brand that has attached its values with luxury and comfort which encompasses extreme engineering that focuses on precision engineering. The target market of Mercedes is the highest socioeconomic group given in any country in terms of income. The target market includes people who have a sophisticated life style and prefer luxury of any of the factor. Mercedes goes by the philosophy of providing more for much more. Obviously high and reliable product offerings are then associated with higher cost which the customers of Mercedes are ready to pay. Mercedes has always been known to come up with innovation in its products which are always shown in the new model which Mercedes launches. The values that are attached to the brand are always taken care of by the manufacturer and as a result, reflected on the end product. Mercedes philosophy is based on providing the best of what is required. Its product has now become a prestige for its owners who stand out from the rest of the population. Mercedes has a reputation of maintaining customer retentions and high customer satisfaction. This is done in terms through the medium of providing high quality cars and much better customer service that comes in the form of car maintenance and part a service supply. The customers enjoy the convenience of getting better maintenance because they become a part of the Mercedes family. The reputation has become a part of the brand that lives up to its value. The German car manufacturer on which we will be focusing has a product that caters to the higher class of customer as they would be differentiated on the basis of their income. Our customer is a person of age around 25-35 years, a person who is lively, energetic and more fun loving. He prefers luxury and comfort over economy of the product and would mind spend money that gives him satisfaction. If we classify our target market’s need on the Maslow’s chart of hierarchy of needs, we would place it on the end that is self-actualization. The personality of our customer is a healthy and active individual, who is also very classy and has a good taste of products. He prefers to go to clubs rather than normal bars and would celebrate his success with wine rather than a glass of champagne. Our customer is a winner and would never settle for something low. If we were to diagnose of how reactant our consumer is then we would rate it as an early adopter who is highly informative about the newly arriving product and is a connoisseur for fine products. Our aim is to target the higher class of people and also the younger segment because of the sustenance of our business. To make thing more specific, our cars that are luxurious and we are not willing to expand our product line. The whole concept to cater to this segment of the target market is because of the rich tradition and culture attached to German products. German philosophy in the car manufacturing industry is to provide something innovative and high-tech. So this target market is chosen to order to align with what are philosophy is. And the whole objective to expand our domain to other countries is solely based on the feasibility of the plan which includes profits and sustainable development of the expansion. These things will be emphasized upon when giving analysis of the expansion plan of the company in the following countries. Plus we will also look in to business and operations process reengineering which will be needed in different countries in order to align with the consumers of the country and their traditions also. United States of America: USA is a country that has a blend of people living in it. They include Caucasians, Latin Americans, Mexicans, Afro-Americans, Asian and many more. The majority of the population that lives in the U.  S is Caucasian or white Americans . However this majority is in terms of the relative ratio to the different races. The American culture includes a variety of aspects in it and is a very complex system in itself to analyze it. If we analyze the country as a whole then we will have to analyze the geographical, economical cultural, demographical, and social concepts of people living there. The geographical design of U. S is divided in to two categories which further have been divided for other studies. These categories are defined as cities and country side. An important thing to note is that the lifestyle of people who live in the two different categories is extremely different to each other. The city life is perceived as fast paced and more inclined towards professional environment. The residential areas are either near the business hubs which are expensive and are in the form of apartment and penthouses or separated from the city center and are located in the outskirts of the city. These places are residential areas that have houses, bungalows, schools, supermarkets etc. The standard of living in the United States is high which is also reflected in the lives in people living in cities. However people who live in the out skirts are usually those who have their own family and own a house in those places. The people who live near the city center usually reside in apartment and are singles. The people who live in the outskirt residential areas have their own cars for traveling, while those who live near the business hub are the ones who not use cars to travel to office and use public transport like buses, subways and taxis also. So the business should emphasize on catering to the segment that lives in the residential area. People can afford the car because of higher income status and because of the lifestyle that aligns with the product’s positioning. More over its customers live in expensive areas that prefer big luxurious cars. Right now the personal transportation mode of the American is automobiles. It is estimated to be 80% of the land transport. This mean that out of 100 American, 80 of them have their own car; which in the European countries is approximately 51%. This is an added benefit for the automobile manufacturers. The market which will be focused upon are mostly cities like New York (population of 20,000,000 approximately), Washington D. C. 6,000,000 approximately), Los Angeles (12,500,000 approximately), Chicago (9,600,000 approximately), Miami (5,500,000 approximately) and other cities. The political system of the country is based on the democratic system of government. Everyone has certain rights that are stated in the charter of democracy. Everyone one has a right to vote in the elections which determine who will lead the country for the next four years. The country has had an advantage of having wise president and a clever and socially binding congress which has the responsibility of passing laws for the better of the people as well as to contribute to the world. U. S. A has been lucky to not to face political turmoil and the law and order situation in the country is very good. The crime rates even though high do not majorly affect the economic functioning and are able to withstand any sudden disruption. After the terrorist attack on the World Trade Center the government has increased its budget on social security in order to prevent any further assault on the US soil and has been able to achieve its objective of maintaining peace in the country. This is also proven by the fact that the country has until now not encountered another attack since the last nine years. The government gives very much importance to the social expenditure which is aimed at improving the socioeconomic aspect (education, medical etc). This in turn increases the standard of living if the people who further help in maintaining a sustainable economy by creating opportunities for new entrant in the market. U. S. A has high investment opportunity. It is because the economy is capitalist economy which means that it is based on the free market trade and that there is no government intervention. Due to this, there is high investment on other businesses and the high growth opportunities. The tax rate in the U.  S is high, which is a symbol for a developed economy. The taxes given by the people to the government further help the government to contribute to the social expenditure it incurs. The tax rate, even though; are cost are outweighed by the profitability of the companies operating in the U. S. USA is a huge market for potential businesses to enter. This can be seen from the fact that it has a GDP of $14. 4 trillion. This shows that how big an economy US is. The private sector contribution to the economy is 55. 3%, which is a majority and it shows the strength of the private sector. This means that U.  S has high private investment firms who are also high tax payers. The United States of America also has the privilege of having the world’s largest stock exchange in terms of volume which is the New York Stock Exchange (NYSE). More over as it is a country that has diverse group of people living in it; the chances of success are very high. Secondly the country has started to come out of recession which hit back in 2008. This means that the dark period for the US economy will in very short time become a thing of the past and the only thing which is anticipated now is the economic growth of the country. Another thing which will add to the benefit of the transfer is that the interest rates in the US are all time low. Which means that cheap financing is available to people and due to this there will be an increase in consumerism which will further add up to the advantage of sales in the automobile manufacturing. Moreover the competition in the automobile industry is low in the US because of the bankruptcy of the automobile company due to the recession. These companies have either packed up or either been bought by Chinese or Japanese companies. Now the competition remains with only the Chinese or the Japanese manufacturers. German cars comparatively have more edge to other manufacturers because of the higher quality and a very good reputation. Then to add further USA ranks third in the oil production industry. It is also the largest importer of oil. This means that there is no problem of availability of fuel for those who can afford it. The culture of a country is defined by the people living in it. It is the representation of the behavior and practices of the people in their daily lives. Everything what people feel, think and learn is a part of learning that comes from culture. The culture of U. S is a blend of people living in it. As described above there are many races in the United States. And since it is known that culture is adaptive and changes according to time, the mixture of their cultural values has evolved to form what is called the American way of life. U. S is also a house for people who belong to different religion and practices. The majority of the population living in U. S belongs to Christianity. There are also Muslims, Jew, Buddhists, Hindus and people of other religions living in America. What is unique about the people is that even though they consider themselves as American, they do not necessarily share a common set of ideas and beliefs. This is because even though they live in America that adds up to their social learning that comes through interacting with other people, their parenting and inherited learning is different from one another. This means that people belonging to different groups may have different behavior in different situations. This adds to the out benefit since the values related to luxury and satisfaction is espoused value that all the people of different races tend to share. Humans have always had the tendency to develop. People strive to in order to increase their standard of living. This means that with the growth of economy and socio-political environment people develop the tendency to get to the next level of their needs which are then changed into their wants and they demand for thing that gives them satisfaction. The change in the wants of people is reflected by their demand for a particular thing. So it won’t be wrong to say that growth in the economy is directly proportional to the demand of products which is an added benefit to the businesses. During the nineteenth century, the American philosophy was of working hard to become well off evolved into the increase in the social status. This is was the belief that was prevalent among the whites. This philosophy has now shifted to the Asians.

Contrasts in Stopping by Woods on a Snowy Evening :: Stopping Woods Snowy Evening

Contrasts in 'Stopping by Woods'    The duality of the narrator's response to the woods is caught in the contrast between the relaxed, conversational idiom of the first three lines (note the gentle emphasis given to ‘think', the briskly colloquial ‘though') and the dream-like descriptive detail and hypnotic verbal music ('watch . . . woods', 'his . . . fill . . . with') of the last. Clearing and wilderness, law and freedom, civilization and nature, fact and dream: these oppositions reverberate throughout the poem. Frost develops his   own quietly ironic contrast between the road along which the narrator travels, connecting marketplace to marketplace, promoting community and culture - and the white silence of the woods, where none of the ordinary limitations of the world seem to apply. In a minor key, they are caught also in the implicit comparison between the owner of these woods, who apparently regards them as a purely financial investment (he lives in the village) and the narrator who sees them, at leas t potentially, as a spiritual one.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This contrast between what might be termed, rather reductively perhaps, 'realistic' and 'romantic' attitudes is then sustained through the next two stanzas: the commonsensical response is now playfully attributed to the narrator's horse which, like any practical being, wants to get on down the road to food and shelter. The narrator himself, however, continues to be lured by the mysteries of the forest just as the Romantic poets were lured by the mysteries of otherness, sleep and death. And, as before, the contrast is a product of tone and texture as much as dramatic intimation: the poem communicates its debate in how it says things as much as in what it says. So, the harsh gutturals and abrupt movement of lines like, 'He gives his harness bells a shake / To ask if there is some mistake', give verbal shape to the matter-of-fact attitude attributed to the horse, just as the soothing sibilants and gently rocking motion of the lines that follo w this ('The only other sound's the sweep / Of easy wind and downy flake') offer a tonal equivalent of the strange, seductive world into which the narrator is tempted to move. 'Everything that is written', Frost once said, 'is as good as it is dramatic'; and in a poem like this the words of the poem become actors in the drama.

African Renaissance

Introduction l. African Renaissance: A Resurrection The theory of an African Renaissance has captured the interests of a number of intellectuals, reporters and politicians. In South Africa, where the concept has come to be closely identified with the political perceptions of former President Taboo Imbibe, it has been received as a proposal for â€Å"African political renewal and economic regeneration† (July, 2001 : 87). The concept can thus be viewed as a â€Å"rebirth†; a resurrection-since it has inspired policies to address the socio-economic fallouts of apartheid.The thought, Mallow (2001:1) contends, is a dominant trait in the â€Å"outlook f the African National Congress (NC)-led government†, and has been embraced as a â€Å"key component of its ideological outlook, especially as this pertains to international matters† (Mallow, 2001:1). The view is a significant theme in the organization's policy quest, and an exclusive ‘African Renaissance Fun d', Mallow (2001:2) confirms, was vested as part of this course. According to the Strategic Plan published by the Department of Foreign Affairs in 2004, the principles that underpin South Africans foreign policy include, commitments to the promotion of Human Rights and necromancy; to Justice and International Law in the conduct of relations between nations; to international peace and intentionally agreed-upon mechanisms for resolving conflict; to promoting the interests of Africa in world affairs; and to economic development through regional and international cooperation in an interdependent and globalizes world† (Nathan, 2005:366). II.Post-1994 NC-led government policies/actors In general, policy is expressed as a broad interpretation for â€Å"desired state of affairs† entailing â€Å"specific decisions† occasionally in a â€Å"rational sequence† (Nikkei, van deer Wald and Junker 2001:87). The author reasons that the term can be used in several ways, and involves â€Å"action as well as inaction† (Nikkei, van deer Wald and Junker 2001:87). An exceptionally good policy is a device that â€Å"makes organization easier† (University of Sydney, 2012), and permits the public to associate with the government's core principles more adequately.Nikkei, van deer Wald and Junker (2001:87) distinguish between three extensive classes of policy, namely â€Å"domestic, foreign and defense policies†. Nevertheless, the African Renaissance has been listed by several intellectuals, like Assiduously (2008: 110) as a â€Å"foreign-policy tragedy' (Assiduously, 2008: 110). The concept is a â€Å"South African emerging foreign policy doctrine† encompassing a â€Å"set of foreign policy goals and domestic styles, and politics entrenched in a set of political, social and economic relation† (BÃ'Ëœsheer and van Amerce 2005: 179).The Department of Foreign Affairs (2008), notes that South Africans policy initiatives should be modest and not overly ambitious. A reactive policy is inappropriate. The country policies-both domestic and international level- in essence map out to ensure â€Å"peace, democracy, respect for human rights and sustained development† (Department Of Foreign Affairs, 2008). A range of principal policy actors â€Å"exercise varying degrees of influence to shape the outcomes of these processes† (Raptor, 2004: 3).Among these actors are â€Å"formal state institutions such as the ruling party, opposition parties, the legislature, portfolio committees and individual members of provincial legislatures. There are also external, non-state policy actors and institutions such as organized interest groups, the media, independent consultants, non-governmental organizations and ordinary citizens† (Raptor, 2004:4). Examples include â€Å"the modern social movement, Anti- Appropriation Forum (APE); the Institute for Democracy in South Africa (IDEAS)† amongst the many.The se organizations, posits Ranchos (2007:5) have emerged as â€Å"very strong and vociferous organizations† who bid to shape and impact the state and its operations (Ranchos 2007:7) Integrating Post-Apartheid South Africa into the African Economy The report further comments that the NC-led political framework and â€Å"methods of formal engagement made for new opportunities and challenges† (Ranchos 2007:13). Bassoon (1991: 5) declares that â€Å"post-apartheid South Africa must be able to release more resources for reinvestment in the economy to revivalist it and for dealing with social problems† (Bassoon, 1991: 5).This challenge calls for â€Å"re-modeling† existing organizations to admit a â€Å"new' South Africa. Cooperation has been an essential tool in strengthening the newly -emerged economy, and efficient in â€Å"gradually and steadily leading to the integration of the economy with the harmonistic of currencies, financial systems, and infrastructu re† (Bassoon 1991: 9) The political process has deviated from a â€Å"regime of confrontation to a regime of negotiation†, asserts Bassoon (1991:12).In addressing the problems underlying the country political, social and economic spectrum, policy response required a unified participation in eradicating and transforming the then white-rule racist and undemocratic Constitution, and implementing an effective representative political governing structure (African National Congress, 2011) African Renaissance in Historical Perspective BÃ'Ëœsheer and van Amerce (2005: 162) consider that the African Renaissance perception has a rigid heritage that traces back in the History of the African continent.They describe events like the â€Å"rebellion of slaves in the ‘new world order' n the late eighteenth century' as interpreted by Manage (2001), and other comparable events, were the early basic â€Å"breeding grounds for pan-Africans†, a term that is largely supposed as an influential â€Å"predecessor of, and source of inspiration for African Renaissance. (Lundeberg ; Hellhole 1999; BÃ'Ëœsheer and van Amerce 2005: 162) BÃ'Ëœsheer and van Amerce (2005: 166) remarks that even though the pan-Africans objective shrunk quickly after being introduced, Julius Anywhere's image of a â€Å"United States of Africa† integrated by boundaries and united by a common language of prosperity, perished and has been kept awake by â€Å"many represents of Africans development† (BÃ'Ëœsheer and van Amerce (2005: 167) What started centuries ago in the form of â€Å"African uprisings† is â€Å"reflected in the present day struggle of the African continent to overcome hardships such as ‘unstable political systems'; ‘predatory elites'; a high ‘international debt burden' and unfavorable international trade regimes† (BÃ'Ëœsheer and van Amerce (2005: 171). The present-day use of the African Renaissance approach was pronounced for emost by former South African President, Taboo Imbibe, and is broadly understood as a ‘resurrection' of the African continent, as it stimulated Africans to seek â€Å"African lotions for African problems† BÃ'Ëœsheer and van Amerce (2005: 172). It focuses on concerns like â€Å"regional cooperation, the emancipation of disadvantaged groups, sustainable economic development and the deepening and sustenance of democracy' (BÃ'Ëœsheer and van Amerce (2005: 173). My African Experience, My African Renaissance What does the African Renaissance notion in its current state encompass?Components of the concept, Vale and Masses (1998: 272) suggest, are intentionally kept unclear, so as to â€Å"create space for embroiling people for championing the AR concept† (Vale and Masses 1998: 272), because it is utilized by a broad spectrum of actors, from â€Å"politicians and policy-makers, to businessmen and scholars† (Vale and Masses 1998: 273) – it is almost impossi ble for the term to lose its gist. Vale and Masses (1998: 273) observe that the â€Å"visionary language of the African Renaissance was understood by five suggested areas of engagement: the encouragement of cultural exchange; the 'emancipation of African woman from patriarchy; the manipulation of youth; the broadening, deepening and sustenance of democracy; and the initiation of sustainable economic development† (Vale and Masses 1998: 273; BÃ'Ëœsheer and van Amerce 2005: 179).Apart from unveiling the core themes of the theory, it is necessary to explore the scope of the concept in the contrasting views explored by Vale and Masses (1998: 278) in order to understand whether or not the development of the African Renaissance is really necessary for South Africa- both on domestic and foreign policy levels. The authors differentiate between two explicit views of South Africa in Africa: the â€Å"globalize interpretation†- which was â€Å"cast in the modernist tradition†, and embraces a modernist approach of globalization, with fair emphasis on appropriation, liberation's and the sort. The second approach- â€Å"Africans approach†- adopts the African Renaissance to â€Å"unlock a series of complex social constructions† embodied around African status.The former suggests a â€Å"continental effort by South Africans† to attain â€Å"sustained economic growth and wealth accumulation†, the latter calls for a â€Å"more post-structural interpretation† of global affairs (Vale and Masses 1998: 278) The essence of South Africans African policy- motivated by Ember's perception of Renaissance targets escalating South Africans strategic arrangements on the continent, which apart from establishing â€Å"good provenance† , also include â€Å"introducing new economic policies† that would ensure access to good education, adequate health care, decent houses, clean water and modern sanitation† (Taylor and Will iams, 2001 : 269) Despite much criticism on the concept for having a driven vision but being nothing more than a â€Å"wish list†, the African Renaissance perspective is significant and necessary for South Africans, because it is an efficient tool for the nations' ambitions towards a peaceful, equal and democratic state from the appalling former white-rule government characterized by oppression and injustice. The theory has been relevant in re-building South Africans social, political and economic set-up, and has played a significant role in re-shaping South Africans role and recognition in international affairs.For example the country capacity and success in hosting the 2010 FIFE World Cup Just a few years ago, and the possibility of being the first African country to hold permanent seat in the United Nations Security Council (Taylor and Williams, 2001 : 269). It is the very same polices shaped by the AR theory behind the progress and political and socio-economic adjustments , noted by Mislabel (2011) to have purposed with â€Å"abolishing all forms of corruption and apartheid incompetence'. The post-1994 NC led government â€Å"adopted progressive policies that sought to ensure the economic advancement† of previously deprived social-classes and races. These policies comprise of â€Å"Transformation, BEE, employment equity, affirmative action, preferential procurement† (Mislabel, 2001).They are a monument of a â€Å"shining success of democracy'- as they have indeed promoted economic growth and human rights in the democratic South Africa. This, of course, is not to overlook the negative reality concerning dishonest practices that have gathered around policies like BEE. ‘I Am an African': Contradictions and Inconsistencies The African renaissance is an inclusive concept, developed for on principles of equality and democracy for a united African society, and seeks to promote the dreams and ambitions of the African citizen irrespectiv e of race, gender, ethnicity or religion. In â€Å"African Renaissance language†, and on the â€Å"Cosmopolitan and African image† projected in Ember's ‘l am an African' speech- who is an African?It is critical to explicitly spell-out what is meant by ‘African', to examine the extent of African contribution in IR (Smith, 2008) â€Å"l know that none dare challenge me when I say- I am an African! † Taboo Imbibe. Africa is a diverse continent and â€Å"South Africa is experiencing an African Renaissance built on its diverse and fascinating cultural heritage† (South African Tourism, 2011). Consequently, these people's â€Å"worldviews and insights will be equally diverse† (Ackermann). In a similar vein, â€Å"only if African insights are significantly different from the existing ‘R, will they make a worthwhile nutrition to the field† (Karen, 2008). An African to me is anybody and everybody who resembles the wealthy and ‘ colorful mosaic' spectrum that embraces the fabric' of the African society.He needs to pride himself in the African culture and history- and reflect the â€Å"spirit of reconciliation and mutual respect† that penetrates the African society, and aid to â€Å"re-enforce the country pride in its multi-ethnic roots† (South African Tourism, 2011). Color doesn't begin to own the rich concept- African. Simply put an African is an African. Undeniably, politics still runs across race nines in South Africa, but the common vision for a stable and democratic Africa, embodied in the African Renaissance policy can erase those lines, and assist in moving forward as a ‘trailside' state built on policies that are inclusive and rooted in achieving equal opportunity for all. The policies that emanate from the African Renaissance objectives, I. E.BEE- refuted to favor only the black population- were formulated to fix the problems of the past which deprived certain groups of people ( Mislabel 2001), and should be understood in not-so extremist meaner ‘exclusionary), because they were employed to ‘make right' -to correct the country past apartheid fallouts. We have different but not contrasting cultures, and all seek a common goal: political, social and economic success. The AR policy was designed upon similar vision and objectives, and no doubt can contribute towards the advancement of the everyday ordinary South African. Conclusion â€Å"To succeed, South Africans African Renaissance will draw together widely divergent ideas on what it is to be African in the eve of the 21st century' (Vale and Masses 1998: 280).This paper has dissected Ember's sentiment of an African Renaissance as n African ‘resurrection': South Africans policy for All Africans, All South Africans. It is up to every South African to realism the common platform of interests, and pursue a shared effort to ensure the profit of the African Renaissance policy, and translate its v ision in a Just and equal democratic society without excluding the ‘African'-which is anyone and everybody. Cooperation is fundamental. Racial quarrels and conflicts are a good recipe for failure. Holding anger, I have come to realism, is no different to holding a sneeze- sooner than later you're bound to get hurt.

Delusions ( Primary Symptom ) Essay - 1572 Words

Delusions (Primary symptom): To begin with the primary symptom that is mostly seen in every chapter and during her visits to the psychiatrist are delusions. We begin to see these symptoms during her prologue she says, â€Å"I hide in the stacks until well after midnights, sitting on the floor muttering to myself. It grows quiet. The lights are being turned off. Frightened of being locked in, I finally scurry out, ducking through the shadowy library so as not to be seen by any security people† (p. 2). Another delusion Saks witnessed, â€Å"Someone watching me. Something watching me. It’s been waiting for this moment for so many years, taunting me, sending me previews of what will happen† (p. 4). Throughout chapters, she would often repeat these delusions, especially this delusion which was mentioned in chapter two and chapter fifteen, â€Å"Even though I heard her, even though I registered the genuine fear in her voice, I continued to run as though powered by some kind of engine. â€Å"No one can get me!† I shouted. â€Å"I’m flying! I’ve escaped† (p. 38)! Furthermore, into the autobiography she visits Mrs. Jones who gave her a psychoanalysis, is where Saks experiences this delusion, â€Å"I’m closing the curtains from now on because people across the street are looking at me. They can hear what I’m saying. They are angry. They want to hurt me† (p. 92). 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