Market opprotunity factors Essay Example | Topics and Well Written Essays - 250 words

Market opprotunity factors - Essay Example Banana ply paper is a substitute product to pulp paper. Some of the other environmental benefits of the production of banana ply paper are that the production facilities use cero water and 99% less energy that traditional paper mills. The world cannot keep cutting down trees for the production of paper. Deforestation is a major environmental concern and one of the causes of global warming. The company’s business model is to use licensing to generate revenues from its patent. A socially responsible strategy that the firm can use is to seek expansion in Africa which holds 53% of the banana plantations. Other products that the company can produce along with paper include packaging, furniture, building, construction and other industries. Some of the characteristics and attributes of Papyrus technology products include water resistance, fire resistance, and UV resistance (Papyrusaustralia, 2012). The future of the company is very bright due to its superb product and the environmentally friendly practices of the