Wednesday, May 6, 2020

Disney and Gender Identity Essay - 1426 Words

Disney’s Influence Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or†¦show more content†¦Evidence of Influence According to a 1995 study by Michael Eisner, â€Å"more than 200 million people a year watch a Disney film...385 million watch a Disney TV show every week†¦more than 50 million people a year from all lands pass through the turnstiles of Disney theme parks† (Bud 2005). Disney’s influence pervades society. The media inundation that children receive thanks to Walt Disney proves problematic. Studies have been done to prove that television and visual media influence children’s views of gender. At a young age, the mind is plastic and the world is composed of observations and experiences. The Kaiser Family Foundation conducted a study of children in 2003 then again in 2005 to observe the amount of television watched per week in a longitudinal study. They concluded that media exposure in children was on the steady rise. Earlier, in 1999, the Kaiser Family Foundation reported that children watched 2.5-3 hours of television each day—20 hours a week. Disney owns companies from Baby Einstein Company to Marvel Entertainment to ABC studios, making their range of influence span across generations (â€Å"Resources†). Therefore, the Disney view seeps into the minds of children, adolescents, and adults alike. In 2010, Kyla Boyse researched TV statistics in children. On average, 2-5 year olds spent thirty-two hours a week watchingShow MoreRelatedUniversal Authority And Traditional Sites Of Learning1331 Words   |  6 PagesIntroduction The Walt Disney Corporation and their films have served as icons that have produced numerous animated films, whose characters have become heroines for adolescents for over a decade. The Disney Corporation along with its princess collection is recognized as a powerful influencer on children’s media; thus, teaching societal norms for target adolescent groups. 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